About Us
“From the beginning, our goal has been to offer the most cost effective solution for your particular needs. As one of the oldest, most trusted sources for ultrasound, we deliver the highest quality ultrasound equipment at the lowest possible price. Honesty, integrity, reliability, and trust are deeply embedded principles to which our business philosophy adheres. We strive to be the very best our industry has to offer.”
Doug Updike (1952-2022)
Why Choose Us?
Because we know ultrasound, inimitably.
You will always work with the owners of the company, not high pressure sales people.
Some thoughts from the CEO:
With all the various ultrasound companies on the internet, we know it is hard to choose a vendor. It seems everyone claims to have the best price, service, or product. However, our customers often tell us of “less than satisfactory” experiences they have had with other companies and make it a point to express their satisfaction after working with us.
We have noticed the content on our website being copied and used by various competitors for many years now. If our competition gathers their information from us we must assume they lack our product knowledge and expertise. While “imitation is the best form of flattery”, the due diligence, commitment, and hard work we continually put into Priority Medical can not be copied and is unique to our company. Trust and respect can not be plagiarized, they come from years of continued dedication to our customers.
We will always provide you with a clear and honest description of our products and will stand behind them. By consistently providing the services and quality of products we do, we have experienced continual growth and have a long list of satisfied customers that use us exclusively for their ultrasound needs. In the end, it is all about our business ethics and our determination to “do things right”. We do not make promises we can not keep and we do not deceive our customers. Here at Priority Medical, we believe this is the only way to conduct business.
– Geoff Updike / CEO
Our Mission & Vision
Priority Medical is one of the oldest, most respected medical ultrasound companies in the market; proudly family-owned and operated for 32 years. Value, honesty, integrity, and product quality are as important to us as they are to you. Our business has been built by developing long-term relationships with customers who come back to us time and time again. We have greatly reduced internal costs by purchasing in bulk and selling directly to you, avoiding the overhead associated with a more traditional sales approach. Our stringent quality control assures that when you buy an ultrasound probe, ultrasound transducer, or ultrasound machine, you are purchasing the highest quality products our industry has to offer. We offer Cardiac, Emergency/Trauma, Musculoskeletal Neurology, OB/GYN (Black & White through 3D/4D systems), Radiology, Sports Medicine, Urology, and Vascular ultrasound machines for every application and budget. Diversified leasing programs can be custom-tailored according to your needs. We also provide free diagnostic ultrasound consulting services
If this is the first time you have contacted Priority Medical, please know that we will work hard to earn your business. At our main sales office in Tennessee, you will be served by the owners and upper management of the company, not quota-driven sales people. From this centralized location, we work seamlessly with our parts/service depot in Colorado and our equipment distributing warehouses in Oklahoma to provide you with the highest quality equipment at the best pricing possible. We are honored and privileged to have developed such solid strategic alliances that have allowed us to be the best our industry has to offer.
Our experts are ready to help you provide the highest quality service. We offer professional advice, top-quality ultrasound equipment, and a wide inventory of parts and peripherals. Our clients know and trust that we are continually expanding our services and products to have the ultrasound system, replacement part, ultrasound probe, or transducer that you require at the exact time that you need it. Call now for a free diagnostic ultrasound consultation
With one of the most accurate databases in the marketplace, we stock ultrasound parts, probes, transducers, and peripherals for nearly every major OEM. We offer part support for most of the latest ultrasound systems as well as many older machines still in service. Probe and Transducer “repair and return” services are available on many different models.
We want your buying experience to be pleasureful and hassle-free. Our success is due to your continued support over the years and the lasting relationships we have developed and maintained. If you are new to our website, welcome, we look forward to working with you. It will be a pleasure to earn your business!
As mentioned earlier, at Priority Medical you are served by the owners, not commissioned salespeople trying to make a sales quota. Because of our unique structure, we can offer the highest quality products at very reasonable prices. From complete systems, particular ultrasound transducers and probes, and ultrasound replacement parts, our knowledge and expertise encompass all facets of diagnostic ultrasound imaging. Whether brand new, used, or refurbished, medical professionals worldwide choose and rely on Priority Medical for all their ultrasound equipment needs.
Together with our full-service repair and service depot, Nova Technologies, Inc., in Julesburg, Colorado, we have the most cost-effective alternatives to purchasing new equipment and replacement parts. We offer parts support for most of the latest model machines as well as many older systems still meeting your needs. Our warehousing facilities inventory tens of thousands of replacement parts for most OEMs with a part database that has been compiled and updated for well over 20 years. We are proud to provide competitive pricing with unparalleled quality and service. If you are a first time visitor, please remember, we truly want the opportunity to earn your business.