Matching your needs with the right solution…. that is our mission every day.
We are proud to provide the medical ultrasound community with reliable knowledge, low-priced ultrasound machines, ultrasound transducers, ultrasound probes, and parts from all major ultrasound manufacturers.
We offer the latest in brand-new technology as well as expertly refurbished used ultrasound equipment.
Our Mission: The Right Solution for Every Need
At Priority Medical, our purpose is simple: to match your unique needs with the most reliable and cost-effective imaging solutions—every single day.
We proudly serve the ultrasound community by providing trusted expertise, affordable ultrasound systems, transducers, probes, and parts from all major manufacturers.
Whether you’re seeking the latest in cutting-edge technology or a high-quality refurbished system, our team ensures you receive equipment that delivers lasting performance and value.
At Priority Medical, our purpose is simple: to match your unique needs with the most reliable and cost-effective imaging solutions—every single day.
We proudly serve the ultrasound community by providing trusted expertise, affordable ultrasound systems, transducers, probes, and parts from all major manufacturers.
Whether you’re seeking the latest in cutting-edge technology or a high-quality refurbished system, our team ensures you receive equipment that delivers lasting performance and value.
“From the beginning, our goal has been to offer the most cost effective solution for your particular needs.
As one of the oldest, most trusted sources for ultrasound, we deliver the highest quality ultrasound equipment at the lowest possible price.
Honesty, integrity, reliability, and trust are deeply embedded principles to which our business philosophy adheres.
We strive to be the very best our industry has to offer.”
— Doug Updike (1952-2022)
Our Story
From the very beginning, Priority Medical was built on a simple promise: to provide cost-effective imaging solutions tailored to the unique needs of every customer.
As one of the oldest and most trusted ultrasound providers in the nation, we’ve earned our reputation by consistently delivering high-quality equipment at the best possible value.
Our philosophy is grounded in honesty, integrity, reliability, and trust—principles instilled by our founder, Doug Updike (1952–2022), and carried forward by our team today.
We remain committed to upholding Doug’s vision: striving every day to set the standard for excellence in our industry and ensuring our customers have the tools they need to deliver the best in patient care.
From the very beginning, Priority Medical was built on a simple promise: to provide cost-effective imaging solutions tailored to the unique needs of every customer.
As one of the oldest and most trusted ultrasound providers in the nation, we’ve earned our reputation by consistently delivering high-quality equipment at the best possible value.
Our philosophy is grounded in honesty, integrity, reliability, and trust—principles instilled by our founder, Doug Updike (1952–2022), and carried forward by our team today.
We remain committed to upholding Doug’s vision: striving every day to set the standard for excellence in our industry and ensuring our customers have the tools they need to deliver the best in patient care.
“From the beginning, our goal has been to offer the most cost effective solution for your
particular needs. As one of the oldest, most trusted sources for ultrasound, we deliver the
highest quality ultrasound equipment at the lowest possible price. Honesty, integrity, reliability,
and trust are deeply embedded principles to which our business philosophy adheres. We strive
to be the very best our industry has to offer.”
Doug Updike (1952-2022)
Because we know ultrasound, inimitably.
You will always work with the owners of the company, not high pressure sales people.
Because ultrasound is what we know best.
At Priority Medical, you’ll always work directly with the company’s owners and leadership team—not with quota-driven sales reps. That means expert guidance, transparent communication, and solutions tailored to your needs, without the high-pressure sales tactics.
With all the various ultrasound companies on the internet, we know it is hard to choose a vendor.
It seems everyone claims to have the best price, service, or product. However, our customers often tell us of “less than satisfactory” experiences they have had with other companies and make it a point to express their satisfaction after working with us.
We will always provide you with a clear and honest description of our products and will stand behind them. By consistently providing the services and quality of products we do, we have experienced continual growth and have a long list of satisfied customers that use us exclusively for their ultrasound needs.
In the end, it is all about our business ethics and our determination to “do things right”.
We do not make promises we can not keep and we do not deceive our customers. Here at Priority Medical, we believe this is the only way to conduct business.
–- Geoff Updike / CEO
A Commitment You Can Count On
With so many ultrasound vendors online, choosing the right partner can feel overwhelming. While many promise the lowest price, best service, or newest products, our customers often share how their past experiences elsewhere fell short—before finding lasting satisfaction with Priority Medical.
We believe in keeping things simple: clear and honest product descriptions, reliable equipment, and a team that stands behind every sale. This approach has fueled our steady growth and built a loyal community of customers who trust us exclusively for their ultrasound needs.
At Priority Medical, our guiding principle is straightforward: do things right. We don’t make promises we can’t keep, and we never compromise honesty for profit. For us, strong business ethics aren’t a marketing slogan—they’re the foundation of how we operate every day.
— Geoff Updike, CEO
With so many ultrasound vendors online, choosing the right partner can feel overwhelming. While many promise the lowest price, best service, or newest products, our customers often share how their past experiences elsewhere fell short—before finding lasting satisfaction with Priority Medical.
We believe in keeping things simple: clear and honest product descriptions, reliable equipment, and a team that stands behind every sale. This approach has fueled our steady growth and built a loyal community of customers who trust us exclusively for their ultrasound needs.
At Priority Medical, our guiding principle is straightforward: do things right. We don’t make promises we can’t keep, and we never compromise honesty for profit. For us, strong business ethics aren’t a marketing slogan—they’re the foundation of how we operate every day.
— Geoff Updike, CEO
Priority Medical is one of the oldest, most respected medical ultrasound companies in the market; proudly family-owned and operated for 33 years.
Value, honesty, integrity, and product quality are as important to us as they are to you.
Our business has been built by developing long-term relationships with customers who come back to us time and time again.
We have greatly reduced internal costs by purchasing in bulk and selling directly to you, avoiding the overhead associated with a more traditional sales approach.
Our stringent quality control assures that when you buy an ultrasound probe, ultrasound transducer, or ultrasound machine, you are purchasing the highest quality products our industry has to offer.
We offer Cardiac, Emergency/Trauma, Musculoskeletal Neurology, OB/GYN (Black & White through 3D/4D systems), Radiology, Sports Medicine, Urology, and Vascular ultrasound machines for every application and budget.
Diversified leasing programs can be custom-tailored according to your needs.
We also provide free diagnostic ultrasound and X-ray consulting services If this is the first time you have contacted Priority Medical, please know that we will work hard to earn your business.
At our main sales office in Tennessee, you will be served by the owners and upper management of the company, not quota-driven sales people. From this centralized location, we work seamlessly with our partners across the USA.
We are honored and privileged to have developed such solid strategic alliances that have allowed us to be the best our industry has to offer. Our experts are ready to help you provide the highest quality service.
We offer professional advice, top-quality ultrasound equipment, and a wide inventory of parts and peripherals.
Our clients know and trust that we are continually expanding our services and products to have the ultrasound system, replacement part, ultrasound probe, or transducer that you require at the exact time that you need it.
Call now for a free diagnostic ultrasound consultation.
With one of the most accurate databases in the marketplace, we stock ultrasound parts, probes, transducers, and peripherals for nearly every major OEM.
We offer part support for most of the latest ultrasound systems as well as many older machines still in service. Probe and Transducer “repair and return” and “exchange” services are available on many different models. We want your buying experience to be pleasureful and hassle-free.
Our success is due to your continued support over the years and the lasting relationships we have developed and maintained.
If you are new to our website, welcome, we look forward to working with you. It will be a pleasure to earn your business!
About Priority Medical
For over 33 years, Priority Medical has been one of the most respected names in medical ultrasound. As a proudly family-owned and operated company, we’ve built our reputation on value, honesty, integrity, and quality—the same principles that guide us today.
Our business thrives on long-term relationships. Many of our customers return to us year after year because they know they can count on clear communication, dependable products, and exceptional service.
By purchasing in bulk and selling directly, we keep costs low while maintaining rigorous quality control. Whether you need an ultrasound system, transducer, probe, or replacement part, you can trust that every product we deliver meets the highest industry standards.
We serve a wide range of applications, including:
Cardiac
Emergency & Trauma
Musculoskeletal & Neurology
OB/GYN (from Black & White through 3D/4D)
Radiology
Sports Medicine
Urology
Vascular
From new and refurbished equipment to leasing options, repair services, and free diagnostic consulting, our goal is simple: to provide you with the right solution, at the right time, for your practice and patients.
At our Tennessee headquarters, you’ll be served directly by the owners and leadership team—not by quota-driven sales reps. Alongside our nationwide partners, we ensure that you always receive responsive, knowledgeable support.
With one of the most comprehensive ultrasound part databases in the market, we stock probes, transducers, and peripherals for nearly every major OEM—both current systems and older machines still in service. We also offer probe and transducer repair, return, and exchange programs to keep your equipment working longer.
At Priority Medical, our success is built on the trust and loyalty of customers like you. If this is your first visit, welcome—we look forward to the opportunity to earn your business and become your long-term partner in diagnostic imaging.
About Priority Medical
For over 33 years, Priority Medical has been one of the most respected names in medical ultrasound. As a proudly family-owned and operated company, we’ve built our reputation on value, honesty, integrity, and quality—the same principles that guide us today.
Our business thrives on long-term relationships. Many of our customers return to us year after year because they know they can count on clear communication, dependable products, and exceptional service.
By purchasing in bulk and selling directly, we keep costs low while maintaining rigorous quality control. Whether you need an ultrasound system, transducer, probe, or replacement part, you can trust that every product we deliver meets the highest industry standards.
We serve a wide range of applications, including:
Cardiac
Emergency & Trauma
Musculoskeletal & Neurology
OB/GYN (from Black & White through 3D/4D)
Radiology
Sports Medicine
Urology
Vascular
From new and refurbished equipment to leasing options, repair services, and free diagnostic consulting, our goal is simple: to provide you with the right solution, at the right time, for your practice and patients.
At our Tennessee headquarters, you’ll be served directly by the owners and leadership team—not by quota-driven sales reps. Alongside our nationwide partners, we ensure that you always receive responsive, knowledgeable support.
With one of the most comprehensive ultrasound part databases in the market, we stock probes, transducers, and peripherals for nearly every major OEM—both current systems and older machines still in service. We also offer probe and transducer repair, return, and exchange programs to keep your equipment working longer.
At Priority Medical, our success is built on the trust and loyalty of customers like you. If this is your first visit, welcome—we look forward to the opportunity to earn your business and become your long-term partner in diagnostic imaging.
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We Couldn’t Do It Without Them
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